Advert Review Skoda Fabia Essay Example for Free

Advert Review Skoda Fabia EssayThe Skoda Fabia vRS isnt like a fruit cake at all. Its just plain evil Skodas cars have been con officered cheap claptrap for years. If I asked anyone old enough to have an opinion they would answer useless pile of junk or Eastern European unreliability. Skoda, wanting to give themselves a new image came up with the Cake ad. With the tagline Made of Lovely Stuff they were obviously trying to rebrand their product, to say their cars were make of good quality materials with love and attention. Skodas famous cake advert would have you believe the Skoda Fabia is made of chocolately goodness and gluttonous cake think Willy Wonkas birthday cake. Skoda has now made the sequel, and it is not cakey, nor chocolately. To show just how tough the Fabia vRS is the new advert shows a group of utter nutters lovingly biting, punching and rattling the virulent Fabia. Skoda is currently enjoying its best year on record and obviously the company wants to build on the momentum by launching a new TV campaign for the Fabia vRS hot hatchback.Skoda decided to follow in other companies footsteps and create a tongue in cheek parody of their product. The new ad, which is meant to show the darker side of the 180-horsepower-strong hatchback, features the Made from Meaner Stuff tagline. Following a similar format to the Fabia Cake advert, the new meaner vRS campaign now adopts a much darker feel. Set in a secret location within the Skoda factory, the liquorice, treacle and jelly vehicle components of cake make way for a bone chassis, a snake-powered engine and some unconventional finishing techniques.The recent ad appeals to a new audience comp ard to the earlier cake ad. It is aimed at a younger masculine audience. Hot-hatchbacks, such as this, are perfect for a younger male car owner as they are practical for driving with your mates and are in any case fast and childs play to drive. It has been turbocharged and supercharged to produce a smidgen under 180 horsepower giving it a top speed of 139 miles an hour (good for a Skoda). The Fabia comes with sports suspension so is quick and less floppy in the corners than the standard version. All this adds up to it being altogether fun to drive and go fast in.The ad also accentuates the meanness of the car with humorous and strange materials used for creating the car. The engine is made of snakes and runs on snake venom. The chassis is made go forth of a skull. The alloys are build from samurai swords. All this adds up to equal MEAN. The man biting the door into shape reminds us of Jaws from the Bond movies. While the crossbow that ends up being the windscreen windscreen wiper which is extremely crazy. The song in both ads is These are some of my Favourite Things however while in the cake ad it is the original version with Julia Andrews.In the Made of Meaner Stuff ad it is a heavy rock version by The Amatory Murder. While it may appeal to a younger male audience, this ad may not appea l to an older audience because of the mean nature of the ad and older people are generally more precautious so wouldnt want a sports car. This would lose Skoda a large proportion of the market however that audience wouldnt be likely to buy a souped up hot-hatchback anyway. This means they didnt actually lose much of the potential market anyway.And the older female audience would be more interested in the normal Fabia which Skoda advertised with the Cake ad, which incidentally increased their profits to their best year on record. Overall the ad is successful and memorable with a mop up and excellent unique selling point. It creates a mean and crazy impression of the car that Im sure would convince many a young adult to buy the Skoda Fabia vRS instead of say a Ford Fiesta ST or Golf GTi. Skoda will surely succeeded in putting out there that they make exceedingly good cars.